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Total CSR Solutions

In the 1990s, the Corporate Social Responsibility (CSR) movement gained prominence in the political-economic debate and in the strategies of leading business organisations. CSR stressed corporate self-regulation and voluntary initiatives involving, for example, codes of conduct, improvements in occupational health and safety, environmental management systems, social and environmental reporting, support for community projects and philanthropy.

Total Corporate Responsibility solutions represent a comprehensive set of consultancy services and customisable software supporting companies to obtain maximum value from a CSR driven operation.

The challenge for business leaders

Many successful companies have adopted corporate social responsibility as a corporate philosophy. This directs the company to deliver long-term shareholder value through practices that are increasingly satisfying to all its stakeholders.

In these cases, companies believe that CSR provides the best possible strategic approach for its operation. Corporate strategy considers environmental and social opportunities as part of business opportunities and develops strategic capabilities to exploit efficiently such opportunities. The main principles of such a CSR philosophy are:

·       Serving all the company’s stakeholders is accepted as the best way to produce long term success and to create a growing, prosperous company;

·       The company’s products and technologies are directed to contribute (as much as possible) to the culture, benefits, and welfare of people throughout the world;

·       The company creates win-win relationships with stakeholders that are distinctly characterised by endurance over time.    

Total CSR solutions emphasise integration of CSR policies and strategies with existing operational processes and optimisation of the Corporate Sustainability performance.

Total CSR.pdf

CSR information

The TotalCSR approach is centred in the optimisation of corporate sustainabilioty performance and the provision of a CSR management system supporting transparency and continuous improvement. The approach delivers an optimised CSR strategy and efficient and effective implementation through integration in mainstream business processes.   Training and CSR knowledge management can be organised to suit the company’s Human Resource management. Importantly, the sustainability performance can be monitored and managed efficiently.


 TotalCSR means:

  ·   strategies for optimised sustainability

  ·   integrated CSR policies in operational

  ·   integrated CSR training in HR 

  ·   effective CSR performance monitoring
  and reporting.

Expected CSR Benefits

Corporate Social Responsibility, or CSR, has become a core issue for many large businesses. Over 75% of companies quoted in major Stock Exchanges now provide information about their environmental performance, social impact, or both.

Importantly companies of all sizes are finding that there are real business benefits from being socially responsible.

The key benefits are:

·   Enhanced Reputation- affected by  focus on customer value, attention to employees and the environment, record on human rights, investment in local communities, and even the prompt payment of bills;

·   Improved Risk Control- transparency and broader awareness of financial, environmental, and operational risks; 

·   Competitive value - advantages from good supplier and customer relationships, workforce diversity and work/life balance, as well as efficient management of environmental issues.

TotalCSR  features

TotalCSR provides the first CSR specific methodology extending business performance management to a sustainability performance management supporting process and system integration to make CSR monitoring and reporting flexible, efficient and valuable.

TotalCSR utilises the 4CR strategic approach to corporate responsibility.

Sustainability performance optimisation

·   Analysis Identification/ definition of Key Sustainability Indicators (KSIs) and Key Risk Indicators (KRIs) to reflect enterprise characteristics, priorities and  drivers;

·   Process mapping  and information extraction  model;

·   Measurement-Monitoring-Reporting model;

·   Training and knowledge management model.


TotalCSR support application

·   CSR processes management including training and communications utilising a unified process and knowledge management approach;

·   CSR web services management  for integration purposes;

·   Business intelligence   utilising measurements and business models from the analysis phase, standard techniques and specialised algorithms;

·   System for transparency and stakeholder engagement.

To be a credible leader in any industrial sector, a company must demonstrate a responsible approach to all stakeholders – including shareholders, employees, suppliers, related communities and the environment.

In 1999 a poll of 25,000 citizens across 23 countries on six continents showed that perceptions of companies around the world are more strongly linked with corporate citizenship (56%) than either brand quality (40%) or the perception of the business management (34%).

·   81% of consumers agree that when price and quality are equal they are more likely to buy products associated with a good cause.

·   73% of people agreed that they would be more loyal to an employer that supports the local community.

Source: "Winning with Integrity" report, MORI, Co-operative Bank

CSR practising companies must respect the environment and the legitimate concerns of all stakeholders - whether they be in the marketplace, the workplace or the communities in which they operate.

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